Kick-off Recap

Theme & Visual Identity

This year's theme is ‘DARE TO DREAM’. By daring to dream together, the result is a collective culture of innovation.

We are particularly excited to showcase our collaboration with Bjarke Ingels Group in crafting the Visual Identity for 2024. Watch the video to hear from Paula Madrid, Global Graphic Design Lead at BIG, about their visual interpretation of ‘DARE TO DREAM’.

At the core of our founding ambition was a desire to foster visionary dreams through community and connection. 3daysofdesign is a festival where dreamers, doers, and the design-curious converge. Together, we can ‘DARE TO DREAM’.