The multiple meanings behind our graphics by Luca Nichetto

This year, we are pleased to present a concept designed by Luca Nichetto, an award-winning Italian designer who works in furniture, industrial design, interior design, and architecture.

The multiple meanings behind our graphics by Luca Nichetto

This year, we are pleased to present a concept designed by Luca Nichetto, an award-winning Italian designer who works in furniture, industrial design, interior design, and architecture.

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The multiple meanings behind our graphics by Luca Nichetto

This year, we are pleased to present a concept designed by Luca Nichetto, an award-winning Italian designer who works in furniture, industrial design, interior design, and architecture.

The artwork features three characters, a trio, which allude to our 3daysofdesign. Each character is a collage of Danish icons: a famous design, a typical dish and an architectural landmark in Copenhagen. Together they hint at the type of experiences you can look forward to during our festival.

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There’s an extra dimension to Nichetto’s concept—the illustrative style. It’s colourful, cheerful, honest and open. An approach that reflects the overall spirit behind our festival—encouraging people to play.

“As a designer, play is a key part of my thinking process,” Luca explains. “Whenever I’m faced with a design dilemma, play opens up new possibilities. It sparks my curiosity and adds an element of fun to my projects and collaborative partners.” 

Signe Byrdal Terenziani, Managing Director of 3daysofdesign, elaborates on the relevance of play in today’s world: “Play is important at crucial moments, as well as creative ones. Which perhaps makes play more relevant now than ever. Even in uncertain times, play can re-connect you with others and help you find the joy in the every day.”

We invite you to be part of our tribe. Be inspired. And remember to play!

Luca Nichetto
Luca Nichetto is one of the most vibrant talents in the global design arena. An Italian designer operating from his offices in Italy and Sweden, Luca’s multi-disciplinary focus traverses furniture, industrial design, interiors and architecture. Luca draws on creative influences from his family of master glassmakers and his hometown of Murano, the centuries-old epicentre of Venetian glass. As the recipient of numerous awards and accolades, Nichetto brings a cross-cultural perspective to a vast array of work characterised by a love of craftsmanship and natural materials. His pieces have been shown in prominent exhibitions worldwide, including London, Paris, Venice and Stockholm.
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Even in uncertain times, play can re-connect you with others and help you find the joy in the every day.
Signe Terenziani - Managing Director
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