The multiple meanings behind our graphics by Luca Nichetto

Every year, 3daysofdesign introduces a new visual theme. This year, we are pleased to present a concept created by Luca Nichetto, an award-winning Italian designer working with furniture, industrial design, interiors and architecture.

The multiple meanings behind our graphics by Luca Nichetto

Every year, 3daysofdesign introduces a new visual theme. This year, we are pleased to present a concept created by Luca Nichetto, an award-winning Italian designer working with furniture, industrial design, interiors and architecture.

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The multiple meanings behind our graphics by Luca Nichetto

Every year, 3daysofdesign introduces a new visual theme. This year, we are pleased to present a concept created by Luca Nichetto, an award-winning Italian designer working with furniture, industrial design, interiors and architecture.

The artwork features three characters, a trio, which allude to our 3daysofdesign. Each character is a collage of Danish icons: a famous design, a typical dish and an architectural landmark in Copenhagen. Together they hint at the type of experiences you can look forward to during our festival.

Even in uncertain times, play can re-connect you with others and help you find the joy in the every day.

<span class="blockquote-author">Signe Terenziani - CEO</span>

There’s an extra dimension to Nichetto’s concept—the illustrative style. It’s colourful, cheerful, honest and open. An approach that reflects the overall spirit behind our festival—encouraging people to play.

“As a designer, play is a key part of my thinking process,” Luca explains. “Whenever I’m faced with a design dilemma, play opens up new possibilities. It sparks my curiosity and adds an element of fun to my projects and collaborative partners.” 

Signe Byrdal Terenziani, Managing Director of 3daysofdesign, elaborates on the relevance of play in today’s world: “Play is important at crucial moments, as well as creative ones. Which perhaps makes play more relevant now than ever. Even in uncertain times, play can re-connect you with others and help you find the joy in the every day.”

We invite you to be part of our tribe. Be inspired. And remember to play!

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