Mixed with a certain unpredictability and constant play with lines, form, and color, and reflecting a colored and aesthetically passionate state of mind, Formel A aims to challenge our idea of aesthetics and influence our beliefs via simple geometries, in welcoming our homes as an expression of who we are. The dynamic of the Formel A identity was built by the talents of their design team of Danish architects and designers counting Amanda Lilholt, Eva Harlou, Sigurd Larsen, and Sofie Rueskov Sundby. They all share a passion in creating design with imminent possibilities in function and expression, connecting the imaginative and innovative with the practical in form and function.
During 3daysofdesign, Formel A will be launching MAGMA, a new sofa collection developed in collaboration with Danish furniture designer Amanda Lilholt. This marks Amanda Lilholt's third design collection with Formel A and will be exhibited at Formel A's flagship store throughout the festival. Moreover, 3daysofdesign also signifies the start of a long-term partnership between Formel A and Villa Copenhagen. The collaboration will commence on June 8th, allowing visitors to relax and experience Formel A's FRIDAY OUTDOOR collection, designed by Danish architect Eva Harlou, at various outdoor oases located within Villa Copenhagen.